Jessica Moore
MDes Womenswear
PRODUCT AS PROCESS

Is it possible to encapsulate atmosphere and mood through process and distill it in a collection that is both nostalgic and contemporary?



Project synopsis:
Adopting a methodology that seeks to authenticate and expand the conventional parameters of garment construction, ‘Product as Process’ is a continual creative enquiry, whereby process of evolving and draping a garment will form a ‘new language’ of construction through the abstraction of staple garments. Formulated upon 1940s utility pieces; the trench coat, formal jacket and day dress, tailoring will be deconstructed and softened by amalgamating geometric pattern cutting techniques with traditional bias draping. This will form new patterns that embrace a paradoxical complexity and simplicity.
Embracing the notion of fashion as a narrative, reference will be made to the evocative beauty found in Deborah Turbeville’s elusive photographs of women. Oddities in her composition including, notions of emerging decadence, fragility, timelessness and a sense of unorthodox beauty will drive the mood for the collection. This will be encapsulated through unusual construct, play of proportion and volume in delicate yet structured silhouettes, layered textures and a muted colour palette.

Jessica Moore

MDes Womenswear

PRODUCT AS PROCESS


Is it possible to encapsulate atmosphere and mood through process and distill it in a collection that is both nostalgic and contemporary?


Project synopsis:

Adopting a methodology that seeks to authenticate and expand the conventional parameters of garment construction, ‘Product as Process’ is a continual creative enquiry, whereby process of evolving and draping a garment will form a ‘new language’ of construction through the abstraction of staple garments. Formulated upon 1940s utility pieces; the trench coat, formal jacket and day dress, tailoring will be deconstructed and softened by amalgamating geometric pattern cutting techniques with traditional bias draping. This will form new patterns that embrace a paradoxical complexity and simplicity.

Embracing the notion of fashion as a narrative, reference will be made to the evocative beauty found in Deborah Turbeville’s elusive photographs of women. Oddities in her composition including, notions of emerging decadence, fragility, timelessness and a sense of unorthodox beauty will drive the mood for the collection. This will be encapsulated through unusual construct, play of proportion and volume in delicate yet structured silhouettes, layered textures and a muted colour palette.